This post is sponsored by Formulate. All reviews and opinions expressed in this post are based on my personal view.
When you walk into the haircare isle of your favorite store, you will find ten thousand (maybe a slight exaggeration.. maybe) different products. They have shampoo for dry hair, damaged hair, blonde hair, flat hair, thinning hair, and every hair in-between. But what happens when your hair needs attention in more than one way? Do you purchase the kind fit for flat hair but ignore the damage? Or purchase the kind fit for thinning hair but pretend not to notice the flatness?
Growing up I was never afraid to make changes with my hair. In fact, any time I was going through a life crisis – my hair changed. I have dyed it black, brown, bleach blonde, and red. It’s been straightened, crimped, curled, permed, with years of blow drying in between. After having children I went through lots of postpartum hair loss and have found myself here. Twenty-nine years old, with a head of ashy blonde hair, thick but fine, with no volume. Starting birth control six weeks after my second baby slowed down my postpartum hair loss but it caught back up with me two and a half years later. I was struggling!
Then I found Formulate. Perfectly cultivated products made just for you. With the help of chemists and engineers, they work to create a custom shampoo + conditioner for your unique hair. All of their formulas are sulfate free, paraben free, dye free, preservative free and cruelty free.
After filling out some basic information about yourself you will answer the important questions about your hair. From natural color to length, pattern to thickness. Then you will discuss your current haircare routine. Next you will select your haircare goals. Want to mend split ends? Tired of having unmanageable locks? Aiming to lengthen? This is where you let those scientists know exactly what you’re hoping to achieve. Finally, you can select your scent seven different options! Wah lah – your formula is calculated!
With the first batch my hair was feeling weighed down, like it had a lot of product in it. After a quick email I received a recalculated formula which did not make my hair feel that way any longer. This time I wasn’t loving the scent I chose. Another quick email and I received the third formula with a much stronger, yummy scent!
Since beginning my Formulate journey my hair has changed so much for the better! It is softer, fuller, less oily, and has been growing something fierce.
Formulate strives to make sure that your formula is perfect for you. If you aren’t happy, they want to fix it and make sure that you are getting exactly what you need. After all, it is all in the chemistry!
Grab your personalized Formulate products today by taking the questionnaire today!
